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Quick Facts


About the Associate of Applied Science - Management

The Associate of Applied Science (AAS) degree in Management provides management training to prepare students to apply competencies needed for successful performance in management occupations.  The program is designed for students seeking to update or develop essential management skills for the workplace. This degree prepares students for employment directly into the workforce as managers, assistant managers, supervisors, team leaders and other related positions. Embedded in this degree is the Management Certificate program.

Note: Since this degree is primarily designed for direct employment, students interested in a transfer program in a business field should see an academic advisor for an educational plan.

Program Outcomes

Upon successful completion of the Management Degree program, the learner will be able to:


1. Analyze and synthesize information through critical thinking. (ACC121, BSA130, BSA131, BSA237, CSA126, ECN236, MGT120, MGT229, MGT231, MGT 232)

2. Use written, oral and interpersonal skills in business settings. (BSA102, MGT113, MGT229, MGT233)

3. Use the management principles of planning, organizing, leading and controlling to solve common management issues. (MGT111, MGT112, MGT113, MGT120, MGT132, MGT140, MGT220, MGT223, MGT229, MGT230, MGT233)

4. Identify ethical issues and apply the values of professional responsibility. (BSA221, BSA237, BSA296, MGT132)
 

 

General and Program-Specific Requirements

Course Course Title Hours
I  General Education
  A.  Foundation Studies (12 credits)
       1.  College Composition or Applied Communication - Select Option a or b:
          a.  Writing (6 credits)
Choose two courses from approved list
 
Show / hide all applied communication/writing courses

Applied Communication/Writing Courses

You may select from the following courses to fulfill the requirements of the applied communication/writing component of this degree.

          b.  Writing AND Communication (6 credits)
Choose one course from this list:
 
Show / hide all applied communication/writing courses

Applied Communication/Writing Courses

You may select from the following courses to fulfill the requirements of the applied communication/writing component of this degree.

AND Choose any course from this list EXCEPT MGT 233:
 
Show / hide all applied communication/comm. courses

Applied Communication/Comm. Courses

You may select from the following courses to fulfill the requirements of the applied communication/comm. component of this degree.

     2.  Numeracy (3 credits)
 
Show / hide all quantitative literacy courses

Quantitative Literacy Courses

You may select from the following courses to fulfill the requirements of the quantitative literacy component of this degree.

     3.  Critical Thinking (3 credits)
 
Show / hide all critical thinking (agec) courses

Critical Thinking (AGEC) Courses

You may select from the following courses to fulfill the requirements of the critical thinking (agec) component of this degree.

  B.  Area Studies (7 credits)
     1.  Physical and Biological Science (4 credits)
 
Show / hide all physical & biological science courses

Physical & Biological Science Courses

You may select from the following courses to fulfill the requirements of the physical & biological science component of this degree.

     2.  Behavioral OR Social Science (3 credits)
Choose one course from either list
 
Show / hide all behavioral science (agec) courses

Behavioral Science (AGEC) Courses

You may select from the following courses to fulfill the requirements of the behavioral science (agec) component of this degree.

OR
 
Show / hide all social science (agec) courses

Social Science (AGEC) Courses

You may select from the following courses to fulfill the requirements of the social science (agec) component of this degree.

II.  Management & Leadership Requirements
MGT111 Leadership & Innovation

COURSE DESCRIPTION:
MGT 111. Leadership & Innovation (1). Lead, motivate and inspire with leadership techniques to stimulate innovation. One lecture.

COURSE CONTENT:
1. Motivate and recognize employees
2. Benefits of humor in the workplace
3. Create a work atmosphere that stimulates creativity and innovation
4. Positive and negative thinking

LEARNING OUTCOMES:
1. Identify ways to motivate and recognize employees. (1)
2. Discuss the benefits of humor in the workplace. (2)
3. Identify ways to create a work atmosphere that stimulates creativity and innovation. (3)
4. Create an action plan to recognize negative and promote positive thinking in the workplace. (4)

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MGT120 Supervision Techniques

COURSE DESCRIPTION:
MGT 120. Supervision Techniques (3). Supervisory techniques and skill building. Includes decision making, problem solving, motivational leadership, human resource management processes, conflict resolution, change management and team-building. Three lecture.

COURSE CONTENT:
1. Supervisory roles and challenges
2. Decision making and problem solving
3. Planning
4. Motivation & leadership
5. Human resource management processes
6. Resolving employee conflict
7. Change management
8. Team-building

LEARNING OUTCOMES:
1. Describe characteristics and competencies needed to be an effective supervisor. (1)
2. Propose a decision-making strategy. (2)
3. Explain how planning differs at top, middle, and supervisory management levels. (3)
4. Explain motivational leadership in the context of today's workforce. (4)
5. Describe human resource management processes for supervisors including: recruitment, retention, compensation systems, training, performance appraisals, disciplinary interventions, health and safety. (5)
6. Describe creative problem-solving and conflict resolution techniques. (6)
7. Analyze factors that impact change management. (7)
8. Explain how team-building skills influence morale and productivity. (8)

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MGT132 Ethics in Business

COURSE DESCRIPTION:
MGT 132. Ethics in Business (3). Techniques to analyze and resolve modern business ethics issues: legal issues, corporate social responsibility, worker's rights and responsibilities, technological issues, information and advertising. Three lecture.

COURSE CONTENT:
1. Individuals, culture, and society
2. Ethics, society and business
3. Ethical frameworks
4. Ethical decision making
5. Ethical standards in contemporary business and industry

LEARNING OUTCOMES:
1. Explain the role of culture in values development. (1)
2. Describe the dependency, connectivity and relationship among ethics, society and business. (2)
3. Identify, interpret, evaluate, and synthesize insights from various ethical frameworks in the development of ethical reasoning and decision making. (3, 4)
4. Apply insights from various ethical frameworks in the analysis and resolution of ethical breaches in contemporary business and industry. (3)
5. Apply ethical standards to contemporary business and industry. (5)
6. Evaluate a company's code of ethics in terms of the eight principles in the Global Business Standards Codex. (5)

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MGT140 Organizational Behavior

COURSE DESCRIPTION:
MGT 140. Organizational Behavior (3). Study of basic business behavior patterns. Human aspects of business, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Three lecture.

COURSE CONTENT:
1. The nature of organizational behavior
2. The challenges of organizational behavior
3. Foundations of individual & group behavior
4. Motivation
5. Leadership models
6. The organization structure
7. Change management and conflict resolution

LEARNING OUTCOMES:
1. Define organizational behavior and relate it to management. (1)
2. Identify the challenges and opportunities of managing a diverse workforce. (2)
3. Define how individual and group human behavioral theories and concepts are applied in the workplace. (3)
4. Apply different motivational theories, reward strategies, and life-work balance considerations to maximize individual and group performance. (4)
5. Select different leadership styles and management models in order to respond to a variety of situations, including teams. (5)
6. Assess the impact that a company's structure and design can have on its organizational behavior. (6)
7. Select optimal methodologies to deal with change management and conflict resolution in the workplace. (7)
8. Identify strategies that address the challenges of interfacing technology and employees. (2)

3
MGT220 Principles of Management

COURSE DESCRIPTION:
MGT 220. Principles of Management (3). Principles of management that have general applicability to all types of enterprise; basic management philosophy and decision making; principles involved in planning, directing and controlling. Contemporary concepts in management. Three lecture.

COURSE CONTENT:
1. Managers and management
2. Challenges confronting modern managers
3. Planning
4. Organizing
5. Leading
6. Controlling
7. Managing the e-business

LEARNING OUTCOMES:
1. Explain the roles, responsibilities, and accountability of managers in planning, organizing, leading, and controlling within an organization. (1)
2. Identify how managers create and manage organizational culture. (1)
3. Describe formal and informal communication realities and processes within organizations (social and organizational networks). (2)
4. Explain the relationship between planning, strategy, and decision making. (3)
5. Explain organizational hierarchies and the functions of management and administration at each level (planning, organizing, directing, and controlling). (3-6)
6. Analyze the impact of effective leadership on group behavior. (6)
7. Explain how technological change impacts the foundations of control. (6)
8. Compare and contrast the management process of the traditional business with that of the e-business. (7)
9. Describe the importance of written policies, rules, and procedures. (1)
10. Identify the impact of changes on business operations and employees. (2)

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MGT223 Human Resource Management

COURSE DESCRIPTION:
MGT 223. Human Resource Management (3). Human resource theory and practice, planning, recruitment, placement, employee development, evaluation, benefits and services, health and safety, and employee relations. Three lecture.

COURSE CONTENT:
1. Planning
2. Recruitment and selection
3. Onboarding and training
4. Performance appraisals
5. Employee incentives and benefits
6. Compensation
7. Health and safety
8. Disciplining and terminating
9. Employment laws
10. Employee relations

LEARNING OUTCOMES:
1. Discuss legal, financial and operational considerations involved in workforce planning and human resource management decisions. (1)
2. Discuss the legal and procedural considerations involved in hiring, disciplining, and terminating employees. (2, 8)
3. Identify Federal and State employment laws applicable to management decisions. (2)
4. Analyze workplace human resource needs, including onboarding, employee training & development, organizational development and organizational learning. (3)
5. Identify the differences between union and nonunion organizations, and describe the importance of union/management relations. (10)
6. Identify the components of a legal performance appraisal system. (4)
7. Discuss current legal and social ramifications of "downsizing" or "right-sizing" an organization. (9)
8. Analyze the combination of various compensation, benefits packages, incentives and performance-based rewards used in today's workplace. (5, 6)
9. Describe the role of safety and health in today's business environment. (7)
10. Discuss the impact of globalization and diversity on human resource management. (10)

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MGT229 Strategic Management

COURSE DESCRIPTION:
MGT 229. Strategic Management (3). Examination of how the business organization constructs, organizes, extends, maintains, and renews its competitive advantage in the marketplace. Three lecture.

COURSE CONTENT:
1. The strategic management process
2. Market dynamics
3. The role of organizations in the competitive advantage process
4. Static business environments and the competitive advantage process
5. New markets and the competitive advantage process
6. Organizational structure and the competitive advantage process

LEARNING OUTCOMES:
1. Describe and analyze the strategic management process. (1)
2. Identify and analyze methods for reshaping the strategic management process in the face of a changing market environment. (2)
3. Identify and describe the elements of the process of organizing for a competitive advantage. (3)
4. Create and present a strategic plan for a business, including financial strategy. (3)
5. Analyze trends in global economic and business development and integrate this information into a plan for penetrating new markets as a method for extending the organization's competitive advantage. (6)
6. Discuss how a changing organization structure can renew the organization's competitive advantage. (6)
7. Analyze how logistics (flow of goods & services, inventory & risk management) and supply chain management integrate to achieve a sustainable competitive advantage. (6)

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      It is recommended that students take MGT 229 in the final semester of their program.
MGT230 Principles of Marketing

COURSE DESCRIPTION:
MGT 230. Principles of Marketing (3). Survey of marketing problems and possible solutions. Retail and wholesale areas with emphasis on the consumer's needs and relationship to marketing practices. Three lecture.

COURSE CONTENT:
1. Marketing in a changing world
2. Strategic planning and the marketing process
3. Marketing research and information systems
4. Consumer and business buying behavior
5. Marketing mix: Product, Place, Price, Promotion
6. Retailing and merchandising

LEARNING OUTCOMES:
1. Explain the overall importance of marketing and how it fits into the business environment. (1)
2. Explain the strategic function that marketing plays in the profitability of a business. (2)
3. Explain the use of marketing research and technology to achieve the marketing strategy. (3)
4. Discuss how the marketing mix (Product, Price, Place, Promotion) is used to address the needs and wants of consumers. (4, 5)
5. Create and present a marketing plan for a product or service. (5)
6. Compare different customer service strategies (CRM) that can be used to improve the consumer experience. (4)
7. Compare the strategies that are used within the different stages of a product's life cycle. (5)
8. Compare and contrast traditional retailers, category specialists, service, and product marketing. (6)
9. Evaluate the effectiveness of merchandising decisions in the retail industry, including visual merchandising. (6)
10. Describe different types of distribution channels and the concept of supply chain management. (5, 6)

3
MGT233 Business Communication

COURSE DESCRIPTION:
MGT 233. Business Communication (3). Communication theory, writing for the workplace, business letters and reports, electronic communication, professional presentations and communicating for employment. Prerequisite: Reading Proficiency. Three lecture.

COURSE CONTENT:
1. Communication foundations
2. Written communication in the workplace
3. Business letters and reports
4. Electronic media and communication
5. Professional presentations
6. Communicating for employment

LEARNING OUTCOMES:
1. . Identify components of the communication process, including sender encoding and receiver decoding. (1)
2. Create purposeful written messages to a specific business audience. (2)
3. Compose business letters to communicate information or data. (3)
4. Identify methods of communication using the latest technology. (4)
5. Deliver an oral presentation using technology and visual support materials. (5)
6. Compose a professional resume and employment cover letter. (6)
7. Prepare a business report that integrates data from multiple sources to illustrate and emphasize key Information. (2)

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III. Select 16 credit hours from the following courses:
ACC121 Introductory Accounting

COURSE DESCRIPTION:
ACC 121. Introductory Accounting (3). General ledger bookkeeping and preparing financial statements. Three lecture.

COURSE CONTENT:
1. Analyzing and recording transactions: general journal and general ledger
2. Trial balance and adjusting entries
3. Financial statements
4. Closing entries and post-closing trial balance
5. The accounting cycle for a merchandising concern - periodic inventory method
6. Cash accounting and banking procedures
7. Sales and cash receipts
8. Purchases and cash payments
9. Ethics in accounting

LEARNING OUTCOMES:
1. Use generally accepted accounting principles to perform general ledger bookkeeping for a service business. (1, 2, 4, 6)
2. Analyze and record financial transactions into a general ledger bookkeeping system for a merchandising concern. (5-8)
3. Prepare general-purpose financial statements for service and merchandising concerns. (3, 5)
4. Prepare a bank reconciliation report. (6)
5. Appraise financial scenarios for ethical concerns. (9)

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OR BSA130 Business Financial Applcations

COURSE DESCRIPTION:
BSA 130. Business Financial Applications (3). Foundation and experience in evaluating inventory, preparing financial statements, determining taxes, reconciling bank statements, preparing payroll and solving other financial problems necessary in business fields, including administrative management, accounting, office administration, and finance. Three lecture.

COURSE CONTENT:
1. Bank statement reconciliation
2. Payroll spreadsheet preparation
3. Consumer credit
4. Commissions
5. Principles of pricing
6. Installment loans
7. Depreciation schedules
8. Insurance premiums
9. Property taxes
10. Present value and annuities
11. Data analysis
12. Line and bar graph analysis
13. Dividends and rate of return
14. Spreadsheet analysis
15. Spreadsheet manipulation
16. Financial statements
17. Business statistics

LEARNING OUTCOMES:
1. Use fractions and percents in business situations.
2. Identify and use bank functions.
3. Calculate gross earnings and deductions for wages and salaries.
4. Complete invoices and calculate various types of discounts.
5. Determine and apply percent markup based on cost and sales.
6. Calculate maturity dates, values and discounts related to simple and compound interest.
7. Compare costs of consumer credit.
8. Calculate personal and property taxes.
9. Prepare depreciation schedules.
10. Analyze financial statements.
11. Define and read various types of stock and bond tables.

3
BSA102 Career Search and Success

COURSE DESCRIPTION:
BSA 102. Career Search and Success: Skills for Entering and Succeeding in the Workplace (1). Techniques to enhance and emphasize the relationship between resume development and job search skills. Includes a strong focus on human relations in the workplace. One lecture.

COURSE CONTENT:
1. Job search skills and employability packet including: labor market analysis; networking and job lead development; application, resume and cover letter preparation; the interview process
2. Personal financial management
3. Workplace communication and teamwork skills
4. Workplace ethics, attitudes, absenteeism, stress management skills
5. Elements of critical thinking and decision-making including setting career and educational goals

LEARNING OUTCOMES:
1. Identify employment opportunities for a field of study. (1)
2. Produce an employability packet (i.e. application, resume, cover letter, work sample, reference letter). (1)
3. Prepare for and participate in employment interview activities. (1)
4. Assess various types of communication and teamwork skills in the workplace. (3)
5. Discuss workplace ethics, attitudes, absenteeism, stress management. (4)
6. Describe the strategies involved in decision making in a job search. (5)
7. Evaluate job search efforts. (1)
8. Develop a career/educational plan. (5)
9. Identify importance of money management and budgeting. (2)

1
BSA131 Intro to Business

COURSE DESCRIPTION:
BSA 131. Introduction to Business (3). Introduction to the function of business. Overview of marketing, management, economics, finance, and accounting. Concepts of government and business, business ethics and international trade. Emphasis on current business issues. Three lecture.

COURSE CONTENT:
1. Contemporary business and its environments
2. Organization and management
3. Human resources and production
4. Marketing management
5. Information for decision making
6. Financing the enterprise
7. International/government business

LEARNING OUTCOMES:
1. Acquire basic fluency in the vocabulary of business.
2. Understand the free enterprise system.
3. Select a vocational field.
4. Develop a basis for further studies in business.
5. Gain knowledge necessary to the discerning consumer.

3
BSA221 Entrepreneurship

COURSE DESCRIPTION:
BSA 221. Entrepreneurship (3). Introduction to economic, social and human factors necessary to opening and operating a business. Emphasis on writing and analyzing business plans, developing marketing strategies and raising capital to start a new business. Three lecture.

COURSE CONTENT:
1. Economic, environmental, ethical, social and human aspects of opening/operating a business
2. Writing a comprehensive business plan
3. Market planning, development, and evaluation
4. Financial planning and development
5. Personnel planning, personnel management, and supervision
6. Fundamentals of macro/micro economics, especially the business cycle

LEARNING OUTCOMES:
1. Understand the social, economic, ethical, and human aspects of opening and operating a business.
2. Develop a business plan with emphasis on marketing techniques.
3. Analyze and synthesize market research.
4. Examine, analyze and evaluate financial services required in opening and operating a business including types of loans, and interest rates.
5. Employ critical reasoning, and analytical discourse through assigned writing projects including a business plan, market research project, journals, and essay exams.

3
BSA237 Legal Environment Business

COURSE DESCRIPTION:
BSA 237. Legal Environment of Business (3). Examination of legal framework governing rules of conduct among businesses and impact on establishing business policy. Three lecture.

COURSE CONTENT:
1. The American legal system
a. The origin of the American system of jurisprudence
b. Sources of American law
c. Various legal systems
2. Courts and procedures
a. Court systems: federal and state
b. The judicial decision-making process
c. Courts as lawmakers
d. Alternative dispute resolution methods
3. Ethics
a. Legal ethics
b. Business ethics
c. Ethical analysis
4. Common law and business
a. Criminal law
1. Sources of criminal law
2. Constitution and criminal law
3. Business and crimes
b. Torts
1. Theories and background of torts
2. Competitive torts
3. Product liability
c. Contracts
1. Concepts and background
2. Statutory modifications
3. Applications
d. Private Property
1. Concepts
2. Regulations
5. Constitutional law and business
a. Introduction
b. Businesses and the Constitution
c. Commerce clause
6. Statutory and regulatory environment of business
a. Administrative agency: overview
b. Legal nature of business entities
c. Labor/management relations
d. Employment law
e. Antitrust
f. Security regulations
g. Federal Trade Commission
h. Consumer protection law
i. Environmental law
j. Franchising law
k. Legal environment for international business

LEARNING OUTCOMES:
1. Develop a basic knowledge of the legal environment of private (profit and nonprofit) and public organizations
2. Be acquainted with current ethical and legal problems confronting private and public organizations.
3. Develop an appreciation of the origins of legal institutions, legal procedure, various methods of resolving disputes, and the functions of the law as a system of social and political thought and action.

3
BSA296 Internship: Business Admin.

COURSE DESCRIPTION:
BSA 296. Internship: Business Administration (3). Supervised field experience with businesses, corporations, government agencies, schools and community organizations to expand career interests and apply subject knowledge relevant to the workplace. Individualized internship placements to develop personal and professional skills, including professional ethics, leadership, and civic responsibility. Prerequisite: Student must have a GPA of 2.0; have completed specific degree requirements as required by the program; and have completed the internship application process. [Repeatable for a total of 6 credit hours towards degree/certificate requirements.] S/U grading only.

COURSE CONTENT:
1. Organizational overview of assigned placement
2. Integration of job description and organization's requirements
3. Elements of documentation of experience
4. Planning and time management
5. Professional, legal, and ethical issues
6. Communication, critical thinking, and problem solving
7. Specialized equipment, tools, and software required in the placement

LEARNING OUTCOMES:
1. Exhibit appropriate workplace behaviors and professional ethics.
2. Apply discipline specific knowledge and skills in the professional workplace.
3. Define and utilize technical terms in written and oral communications.
4. Use critical thinking, problem solving, ethical awareness, and effective writing
5. Interpret written and oral instructions.
6. Initiate and complete assigned responsibilities.
7. Maintain documentation required to comply with government employer or nonprofit agency regulations.
8. Use specialized equipment, software, and tools as required.
9. Analyze and interpret data for specified reports.
10. Identify opportunities for improvement in process and documentation related to the workplace.
11. Articulate job description and position in assigned organization.

REQUIRED ASSESSMENT:
1. Record of Student Internship workplace hours.
2. Individual Education Plan (IEP) as approved by supervision faculty.
3. A daily journal, or work log of tasks, including dates, descriptive comments, problems and solutions.
4. A reflective paper or project as specified by the supervision faculty.
5. A minimum of two evaluations by the workplace employer or supervisor.
6. Student's self-evaluation of experience.

3
CSA126 Microsoft Office

COURSE DESCRIPTION:
CSA 126. Microsoft Office (3). Introductory concepts and techniques of Microsoft Office including Word, Excel, Access, and PowerPoint. Three lecture.

COURSE CONTENT:
1. Windows concepts and skills
2. Microsoft Word for Windows
3. Microsoft Excel for Windows
4. Microsoft Access for Windows
5. Microsoft PowerPoint for Windows
6. Integration of Microsoft Office applications

LEARNING OUTCOMES:
1. Use file management and other basic Windows skills. (1)
2. Produce and edit word processing documents. (2)
3. Produce and edit spreadsheets and charts. (3)
4. Create a database, enter and manipulate data, create queries and reports. (4)
5. Produce and edit presentation graphics documents. (5)
6. Produce a document that integrates the use of two or more Office applications. (6)

3
ECN236 Principles of Economics-Micro

COURSE DESCRIPTION:
ECN 236. Principles of Economics-Micro (3). Shared Unique Numbering LogoECN 2202. An analysis of markets. Topics include consumer choice, demand and supply, analyses of market structures, market failures, and current thought. Three lecture.

COURSE CONTENT:
1. Concepts, terms and applications
2. Economics diversity
3. Techniques of research
4. Consumer choice
5. Demand and supply
6. Analyses of market structure
7. Market failure
8. Current thought

LEARNING OUTCOMES:
1. Define relevant terms and concepts and apply to problems and issues. (1)
2. Analyze how diversity contributes to differences in human economic interaction or in the world economic views. (2)
3. Explain applicable methods that guide research in economics. (3)
4. Use the analysis of choice to explain and predict consumer behavior. (4)
5. Use the models of demand and supply to analyze economic issues. (5)
6. Evaluate the dominant analyses in the microeconomics literature. (6)
7. Identify market failures and explain why these occur. (7)
8. Synthesize microeconomics concepts and analyses in the analysis of real-world issues. (8)

3
MGT112 Leadership & Collaboration

COURSE DESCRIPTION:
MGT 112. Leadership & Collaboration (1). Basic techniques to increase team collaboration and strategies on how leaders effectively prioritize their time. One lecture.

COURSE CONTENT:
1. Leadership principles.
2. How leaders increase collaboration among their team.
3. Time management
4. Urgency addiction

LEARNING OUTCOMES:
1. Identify skills of effective leaders. (1)
2. Apply team-building strategies. (2)
3. Apply time management strategies. (3)
4. Explain urgency addiction. (4)

1
MGT113 Leadership & Communication

COURSE DESCRIPTION:
MGT 113. Leadership & Communication:(1). Speaking skills and communication techniques for leaders. One lecture.

COURSE CONTENT:
1. Speaking skills of leader/communicator
2. Oral communication delivery techniques: informative, impromptu, vision

LEARNING OUTCOMES:
1. Identify skills of leaders/communicators. (1)
2. Analyze and discuss communication delivery techniques to enhance leadership development. (2)
3. Apply oral communication delivery and presentation techniques. (2)

1
MGT231 Social Media Marketing

COURSE DESCRIPTION:
MGT 231. Social Media Marketing (3). Theory and practice in the use of social media in online marketing. Includes history of social media, preparation for social media marketing, and ways to engage with social media. Reviews platforms and marketing tools used to create social media campaigns. Three lecture.

COURSE CONTENT:
1. History and foundations of social media
2. Social media planning
3. Social media platforms
4. Social media campaigns
5. Ethics and social responsibility

LEARNING OUTCOMES:
1. Describe the history and foundations of social media. (1)
2. Describe social media planning. (2)
3. Analyze social media platforms. (3)
4. Create a social media campaign. (4)
5. Explain use of an online customer relationship management program. (4)
6. Analyze ethics and social responsibility in social media. (5)

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MGT232 Internet & Social Media Mkting

COURSE DESCRIPTION:
MGT 232. Internet & Social Media Marketing (1). Social media in online marketing including platforms and marketing tools used to create social media campaigns. One lecture.

COURSE CONTENT:
1. Social media platforms
2. Internet and social media marketing

LEARNING OUTCOMES:
1. Analyze social media platforms. (1)
2. Create an internet and social media marketing campaign including email blasts. (2)

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Note:  It is always best to discuss educational and career goals with an academic advisor prior to enrolling in any courses.  Learn more about Academic Advising.