The Management certificate program prepares students to use management theory to solve basic business problems and formulate plans for the future.
||Principles of Supervision
BSA 120. Principles of Supervision (3). Supervisory principles and skill building. Includes decision making, problem solving, time management, leadership models, and communication process. Emphasis on selecting, motivating and evaluating employees. Three lecture.
1. Supervisory roles and challenges
2. Decision making and problem solving
3. Planning and time management
7. Selecting, training, and compensating employees
8. Appraising and disciplinary procedures
9. Resolving employee conflict
1. Explain the basic skills required for effective supervision.
2. Define decision making and identify at least four elements involved.
3. Explain how planning differs at top, middle, and supervisory management levels.
4. Describe ways to effectively manage time.
5. Identify three levels of employee motivation and five steps to motivating employees.
6. Discuss and explain two frequently used leadership models.
7. Describe the components of the communication process model.
8. Describe the steps in the employee selection procedure, including the proper orientation of new employees.
9. List commonly provided employee benefits.
10. Explain what employee performance appraisal is and who is involved in the process.
11. Discuss the difference between positive and negative discipline.
12. Discuss conflict management styles and identify when each would be appropriate.
||Ethics in Business
BSA 132. Ethics in Business (3). Techniques of moral reasoning and argumentation used to analyze and resolve modern business issues: legal issues, corporate responsibility, worker's rights and responsibilities, technological issues, information, and advertising. Three lecture.
1. Values, morals and ethics
2. Individuals, culture, and society
3. Ethics and business
4. American business and its basis
5. Business organizations and the people in them
6. Business organizations and society
7. Ethical reasoning and argumentation
8. Ethical frameworks
9. Ethical decision making
10. Ethical issues in contemporary business and industry
11. Ethical standards in contemporary business and industry
1. Differentiate values, morals, and ethics.
2. Explain the role of culture in values development.
3. Explain the relationships among morals, ethics and society.
4. Describe the relationships among ethics, society, and business.
5. Demonstrate techniques of moral reasoning and argumentation.
6. Identify, interpret, evaluate, and synthesize insights from various ethics frameworks in the development of ethical reasoning and decision making.
7. Apply insights from various ethical frameworks in the analysis and resolution of ethical issues in contemporary business and industry.
8. Apply ethical standards to contemporary business and industry.
||Human Relations in Business
BSA 140. Human Relations in Business (3). Study of basic business behavior patterns. Human aspects of business, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Three lecture.
1. The nature of organizational behavior
2. The goals of organizational behavior
3. Foundations of individual behavior
5. Foundations of group behavior
7. The organization system
1. Define organizational behavior.
2. Identify the goals of organizational behavior.
3. Analyze how the foundations of individual behavior impact employee behavior and attitudes within the organization.
4. Combine the foundations of individual behavior with theories of motivation to explain and predict employee behavior and attitudes within the organization.
5. Analyze the impact of effective leadership on group behavior; and
6. Compare and contrast the impact of changing organization systems on the human resource management process.
||Principles of Management
BSA 220. Principles of Management (3). Principles of management that have general applicability to all types of enterprise; basic management philosophy and decision making; principles involved in planning, directing and controlling. Recent concepts in management. Three lecture.
1. Managers and management
2. Challenges confronting modern managers
7. Managing the E-Business
1. Define a manager;
2. Define management;
3. Define challenges confronting the modern manager;
4. Explain the relationship between planning, strategy, and decision making;
5. Analyze how changes in organization design impact the human resource management process;
6. Analyze the impact of effective leadership on group behavior;
7. Explain how technological change impacts the foundations of control;
8. Compare and contrast the management process of the traditional business with that of the e-business.
||Human Resource Management
BSA 223. Human Resource Management (3). Human resource theory and practice, planning, recruitment, placement, employee development, evaluation, benefits and services, health and safety, and employee relations. Three lecture.
2. Recruitment, and Selection
3. Orientation and Training
4. Performance Appraisals
5. Employee Incentives and Benefits
6. Wage and Salary Administration
7. Organizational Maintenance (personnel health and safety).
1. Identify and explain the stages of human resource planning.
2. Explain the human resources process within an organization for recruitment and selection.
3. Identify and describe specific legislative acts that deal with equal employment issues.
4. Explain the characteristics of an effective orientation system.
5. Describe the major phases of a training system in an organization.
6. Identify the components of a legal performance appraisal system.
7. List three types of employee incentives.
8. Describe the major components of a wage and salary administration system.
9. List the most commonly provided employee benefits and explain how benefits serve the needs of employees and employers.
10. Describe the role of safety and health in today?s business environment.
BSA 229. Management Problems (3). Examination of how the business organization constructs, organizes, extends, maintains, and renews its competitive advantage in the marketplace. Three lecture.
1. The strategic management process
2. Market dynamics
3. The role of organizations in the competitive advantage process
4. Static business environments and the competitive advantage process
5. New markets and the competitive advantage process
6. Organizational structure and the competitive advantage process
1. Describe and analyze the strategic management process.
2. Identify and analyze methods for reshaping the strategic management process in the face of a changing market environment.
3. Identify and describe the elements of the process of organizing for a competitive advantage.
4. Develop a plan for leveraging resources as a method for extending the organization's competitive advantage.
5. Analyze trends in global economic and business development and integrate this information into a plan for penetrating new markets as a method for extending the organization's competitive advantage.
6. Discuss how a changing organization structure can renew the organization's competitive advantage.
||Principles of Marketing
BSA 230. Principles of Marketing (3). Survey of marketing problems and possible solutions. Retail and wholesale areas with emphasis on the consumer's needs and relationship to marketing practices. Three lecture.
1. Marketing in a changing world
2. Strategic planning and the marketing process
3. Marketing research and information systems
4. Consumer and business buying behavior
5. Pricing strategies and issues
6. Advertising and public relations
7. Personal selling and sales promotion
8. Direct and on-line marketing
1. Identify recent trends in marketing;
2. Analyze different marketing strategies for different types of business enterprises and business environments;
3. Explain the use of marketing research and information systems to achieve the organization's goals;
4. Analyze and discuss the Theory of Buyer Behavior;
5. Analyze commonly accepted theories of pricing.
6. Compare and contrast advertising and public relations.
7. Compare and contrast personal selling and sales promotion.
8. Analyze direct and on-line marketing.
BSA 233. Business Communications (3). Communication theory, writing for the workplace, business letters and reports, electronic communication, professional presentations and communicating for employment. Prerequisite: Reading Proficiency. Three lecture.
1. Communication foundations
a. process of communication
b. verbal and nonverbal communication
c. using words effectively
2. Written communication in the workplace
a. positive and negative messages
b. persuasive writing
3. Letters and reports
a. business letter formats
b. short reports
4. Electronic media and communication
a. email messages
b. communicating with new technology
c. social networking in the workplace
5. Professional presentations
a. oral presentations
b. public speaking skills
c. presentation software
6. Communicating for employment
a. resume and cover letter
b. interview preparation
1. Identify the elements of effective communication. (1)
2. Create purposeful written messages to a specific business audience. (2)
3. Compose business letters and short reports to communicate information or data. (3)
4. Identify methods of communication using the latest technology. (4)
5. Prepare and deliver an oral presentation. (5)
6. Compose a professional resume and employment cover letter. (6)