Website Design Contacts

Title Name / Email Phone
Program Director Lauren McCrea (928) 717-7616
Instructional Assistant Demi Anderson (928) 776-2035
Dean Jill Fitzgerald (928) 776-2277
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Website Design Certificate

Website Design Certificate

The Web Site Design certificate focuses on providing students with the fundamental knowledge to design, create and publish websites using principles of basic design, industry standard software and Internet marketing skills.

Program Outcomes:

Upon successful completion of the Website Design Certificate program, the learner will be able to:

 

  1. Develop web pages using HTML and skill-building modules. (ART/WEB 130, ART 137, ART 154, ART 231, ART 233B, ART/WEB 238, CSA/WEB 150)
  2. Employ Adobe Creative Suite software. (ART/WEB 130, ART 131, ART 137, ART 154, ART 231, ART 233B, ART/WEB 238)
  3. Identify, analyze, synthesize, and communicate design principles. (ART 112, ART 130, ART 131, ART 137, ART 154, ART 231, ART 233B, ART 238)
  4. Develop creative solutions to visual problems. (ART/WEB 130, ART 131, ART 137, ART 154, ART 231, ART 233B, ART/WEB 238, SBE 207)
  5.  Articulate and use industry standard business practices. (ART/WEB 130, ART 131, ART 137, ART 154, ART 231, ART/WEB 238, SBE 207, CSA/WEB 150)
  6. Articulate traditional and non-traditional art examples and explain how those examples affect popular visual literacy. (ART 112, ART/WEB 130, ART 131, ART 137, ART 154, ART 231, ART/WEB 238, CSA/WEB 150)
 

Program-Specific Requirements:

Course Course Title Hours
ART112 Two-Dimensional Design

COURSE DESCRIPTION:
ART 112. Two-Dimensional Design (3). Introduction to visual language utilized in all areas of art. Basic compositional principles and elements of two-dimensional design practiced through assigned projects. Various media explored. Application of design principles. Two lecture. Four lab.

COURSE CONTENT:
1. Creative process
2. Application of design principles
a. Unity and variety
b. Rhythm
c. Balance
d. Emphasis and focal point
e. Proportion and scale
3. Application of design elements
a. Shape and volume
b.Space
c. Line
d. Texture
e. Light
f. Color
g. Time
h. Value
4. Two-dimensional art media tools
5. Introduction to traditional, historical, or contemporary examples of art
6. Critique

LEARNING OUTCOMES:
1. Define and employ the steps of the creative process. (1)
2. Use design principles to develop two-dimensional works of art. (2)
a. Unity and variety
b. Rhythm
c. Balance
d. Emphasis and focal point
e. Proportion and scale
3. Use design elements to develop two-dimensional works of art. (3)
a. Shape and volume
b. Space
c. Line
d. Texture
e. Color
f. Value
4. Use art media and tools to create two-dimensional works of art. (4)
5. Recognize traditional and nontraditional historical art examples. (5)
6. Use design terminology to critique and evaluate works of art. (6,7)

 3
ART130 Web Site Design I

COURSE DESCRIPTION:
ART 130. Web Site Design I (3) (Fall). Introduction to design and production of Web pages for publishing on the Internet using Adobe Creative Suite software. Application of design principles. This course is cross-listed with WEB 130. Prerequisite: ART 137 (may be taken concurrently). Two lecture. Three lab.

COURSE CONTENT:
1. HTML
2. Web-safe colors
3. Tour interface
4. Site management
5. Site plan
6. Web images
7. Links and anchors
8. Cascading styles and tables
9. Dreamweaver software skills
10. Application of principles and elements of design
11. Introduction to traditional, historical or contemporary examples of art
12. Critique

LEARNING OUTCOMES:
1. Develop web pages using HTML. (1)
2. Develop studies using Adobe Photoshop web-safe color (2)
3. Identify the main elements of the Windows/Mac web interface. (3, 9)
4. Construct a site with local root folder. (4, 9)
5. Implement the three phases of web design (5, 9)
a. information
b. interaction
c. presentation
6. Optimize images using Adobe Photoshop. (6)
7. Use web page functions to enter and format information on a web page. (7, 9)
8. Define the structure on a web page utilizing cascading styles and tables. (8)
9. Identify, analyze and synthesize principles and elements of design. (10)
10. Recognize traditional, historical or contemporary examples of art. (11)
11. Use media design terminology to critique and evaluate works of art. (12)

 3
OR WEB130 Web Site Design I

COURSE DESCRIPTION:
WEB 130. Web Site Design (3) (Fall). Introduction to design and production of Web pages for publishing on the Internet using Adobe Creative Suite software. Application of design principles. This course is cross-listed with ART 130. Prerequisite: ART 137 (may be taken concurrently). Two lecture. Three lab.

COURSE CONTENT:
1. HTML
2. Web-safe colors
3. Tour interface
4. Site management
5. Site plan
6. Web images
7. Links and anchors
8. Cascading styles and tables
9. Dreamweaver software skills
10. Application of principles and elements of design
11. Introduction to traditional, historical or contemporary examples of art
12. Critique

LEARNING OUTCOMES:
1. Develop web pages using HTML. (1)
2. Develop studies using Adobe Photoshop web-safe color (2)
3. Identify the main elements of the Windows/Mac web interface. (3, 9)
4. Construct a site with local root folder. (4, 9)
5. Implement the three phases of web design (5, 9)
a. information
b. interaction
c. presentation
6. Optimize images using Adobe Photoshop. (6)
7. Use web page functions to enter and format information on a web page. (7, 9)
8. Define the structure on a web page utilizing cascading styles and tables. (8)
9. Identify, analyze and synthesize principles and elements of design. (10)
10. Recognize traditional, historical or contemporary examples of art. (11)
11. Use media design terminology to critique and evaluate works of art. (12)

 3
ART131 Graphic Design I

COURSE DESCRIPTION:
ART 131. Graphic Design I (4) (Fall). Creative solutions to problems of visual communication. Skill development in basic advertising layout and design. Basic typography and comprehensive roughs using Adobe Creative Suite Software. Application of design principles. Prerequisite: ART 112 (may be taken concurrently). One lecture. Seven lab.

COURSE CONTENT:
1. Basic type elements and terminology
2. Type as a design element
3. Client needs
4. Graphic design concepts
5. Design process
6. Adobe InDesign software skills
7. Comprehensive roughs
8. Introduction to print industry
9. Digital output
10. Application of principles and elements of design
11. Introduction to traditional, historical or contemporary examples of art
12. Critique

LEARNING OUTCOMES:
1. Use typography as an artistic element in design solutions. (1)
2. Use typography as a technical element in design solutions. (2, 6)
3. Determine and analyze client needs. (3)
4. Solve visual problems in the graphic design field. (4, 6)
5. Formulate solutions to visual problems by producing thumbnail sketches and comprehensive roughs. (5, 6)
6. Use Adobe InDesign as the primary tool to produce graphic design layouts. (6, 7)
7. Review, discuss and evaluate practices in the print industry. (8)
8. Prepare files for digital output. (6, 9)
9. Identify, analyze and synthesize principle elements of design. (10)
10. Recognize traditional, historical or contemporary examples of art. (11)
11. Use media specific terminology to critique and evaluate works of art. (12)

 4
ART137 Adobe Photoshop I

COURSE DESCRIPTION:
ART 137. Adobe Photoshop I (3). Digital image fundamentals. Technical and creative use of Adobe® Photoshop® image manipulation software. Use of peripheral commercial hardware and software for image capture. Application of design principles. Two lecture. Three lab.

COURSE CONTENT:
1. Digital image fundamentals
2. Adobe® Photoshop® software program
3. Digital image capture
4. Digital image import
5. Digital image export
6. Digital image manipulation
7. Digital image composition
8. Digital image output processes
9. Application of principles and elements of design.
10. Introduction to traditional, historical or contemporary examples of art.
11. Critique.

LEARNING OUTCOMES:
1. Articulate compositional elements of the digital image.
2. Use the functions of the Adobe Photoshop image manipulation program.
3. Convert images to a digital format using scanning hardware and software.
4. Import elements into an Adobe Photoshop document.
5. Export Adobe Photoshop images to other software programs.
6. Manipulate and enhance digital images.
7. Plan, design and execute an original digital image project.
8. Output digital images to a printer or electronic file.
9. Identify, analyze and synthesize principles elements of design.
10. Recognize traditional, historical or contemporary examples of art.
11. Use media specific terminology to critique and evaluate works of art.

 3
ART154 Digital Photo I

COURSE DESCRIPTION:
ART 154. Beginning Digital Photography (3). Creative digital camera operation. Identifying, measuring and controlling light values. Digital darkroom techniques, workflow applications and output processes. Application of design principles. Requires a Digital single lens reflex (SLR) camera with manually adjustable aperture, shutter speed, and focus. Prerequisite: ART 137 (may be taken concurrently). One lecture. Five lab.

COURSE CONTENT:
1. Photographic vocabulary
2. SLR Digital camera operation
3. Aperture and shutter speed
4. Lens focal length
5. Depth of field
6. Motion
7. Light measurement
8. Properties of light, direction, diffusion, temperature
9. Properties of digital sensors
10. Resolution and its relationship to image capture and output
11. Image capture formats
12. Image editing formats
13. Optional digital capture methods
14. File management workflow
15. Camera Raw editing workflow
16. Photoshop editing workflow
17. Image print output
18. Image web output
19. Model release and copyright issues
20. Recordkeeping and organization
21. Application of elements and principles of design
22. Introduction to traditional, historical or contemporary examples of art
23. Critique

LEARNING OUTCOMES:
1. Analyze photographic images and describe the technical and aesthetic characteristics. (1)
2. Use a manual, fully adjustable SLR digital camera. (2)
3. Ascertain correct aperture and shutter speed exposure combinations. (3)
4. Identify the effect of various focal length lenses on the photographic image. (4)
5. Vary the depth of field using aperture settings for visual effect. (5)
6. Control motion using shutter speed settings for visual impact. (6)
7. Identify and measure properties of light and explain their effects on exposure and visual impact. (7)
8. Compose light values as significantly as subjects. (8)
9. Explain the differences between various digital sensors and their effects on image capture. (9)
10. Illustrate the proper determination of image resolution for digital input and output. (10)
11. Identify image capture formats and explain their uses. (11)
12. Identify image editing formats and explain their uses. (12)
13. Use optional digital capture methods to acquire digital images. (13)
14. Establish a file management workflow to facilitate image archiving. (14)
15. Employ Camera Raw editing workflow techniques to manipulate and enhance digital images. (15)
16. Employ Photoshop editing workflow techniques to manipulate and enhance digital images. (16)
17. Optimize digital images for print output. (17)
18. Optimize digital images for web output. (18)
19. Document model releases and copyright protections. (19)
20. Document industry standards i record keeping and organization. (20)
21. Identify, analyze and synthesize design principles. (21)
22. Identify and classify traditional and nontraditional historical or contemporary art examples. (22)
23. Use media specific terminology to critique and evaluate works of art. (23)

 3
ART231 Graphic Design Illustration

COURSE DESCRIPTION:
ART 231. Graphic Design Illustration (4) (Fall). Contemporary styles in editorial, story, and advertising illustration. Skill development in information graphics, figure illustration and product design using Adobe Creative Suite software. Application of design principles. Prerequisite: ART 110 or ART 112. One lecture. Seven lab.

COURSE CONTENT:
1. Information graphics
2. Figure illustration
3. Book cover illustration
4. Editorial illustration
5. Product design
6. Adobe illustrator software skills
7. Application of principles and elements of design
8. Introduction to traditional, historical or contemporary examples of art
9. Critique

LEARNING OUTCOMES:
1. Design, render and execute information graphics using Adobe Illustrator as the primary tool to produce graphic design layout. (1,6)
2. Produce a series of illustrations that reflect various artistic techniques to express the aspects of personalities. (2,6)
3. Design, render and execute illustrations and designs for a book cover. (3, 6)
4. Design and execute editorial illustrations. (4,6)
5. Research, analyze and execute advanced illustrations and designs that use two or more Adobe CreativeSuite programs for product design development. (5,6)
6. Identify, analyze and synthesize principles and elements of design. (7)
7. Recognize traditional, historical or contemporary examples of art. (8)
8. Use media specific terminology to critique and evaluate works of art. (9)

 4
ART233B Adobe Flash

COURSE DESCRIPTION:
ART 233B. Adobe Flash (2). Introduction to technical and creative use of Adobe Flash software to create graphics, animation and editorial layouts. Emphasis on animation basics and digital storytelling. One lecture. Three lab.

COURSE CONTENT:
1. Adobe Flash software skills
2. Image creation
3. Editorial layouts with digital illustration
4. Animation basics
5. Digital storytelling
6. Animated multi-scenes
7. Application of principles and elements of design
8. Introduction to traditional, historical or contemporary examples of art
9. Critique

LEARNING OUTCOMES:
1. Navigate Adobe Flash interface. (1)
2. Create graphics for animation and design. (1-4, 7, 8)
3. Design solutions for visual problems for web or television. (6- 8)
4. Create and use animation principles. (4, 6- 8)
5. Produce fully functional, color and sound web ready animations. (1-8)
6. Identify, analyze and synthesize principle elements of design. (7)
7. Recognize traditional, historical or contemporary examples of art. (8)
8. Use media specific terminology to critique and evaluate works of art. (9)

2
ART238 Web Site Design II

COURSE DESCRIPTION:
ART 238. Web Site Design II (3) (Spring). Intermediate design and production of Web pages for interactive media using Adobe Creative Suite software. Includes Adobe Flash and Adobe Dreamweaver, with integration of Adobe Illustrator and Adobe Photoshop. Application of design principles. This course is cross-listed with WEB 238. Prerequisite: ART 130 OR WEB 130. Two lecture. Three lab.

COURSE CONTENT:
1. Client based web site development
2. Web site research and site planning
3. Advanced Adobe Dreamweaver skills
4. Web site formatted for multiple devices
5. Dynamic elements embedded in web sites
6. Website publishing
7. Application of principles and elements of design
8. Traditional, historical or contemporary examples of web site design
9. Critique

LEARNING OUTCOMES:
1. Identify client web site design needs (1)
2. Develop a site plan using research, target audience, and design principles (1,2,7)
3. Formulate solutions to visual problems. (2,3,7)
4. Use Dreamweaver to embed dynamic elements. (3,5)
5. Create content that functions on multiple screen sizes. (3,4)
6. Upload, review and critique a web site (6, 9)
7. Identify, analyze and synthesize principles and elements of design. (2,7)
8. Recognize traditional, historical or contemporary examples of art. (8)
9. Use media specific terminology to critique and evaluate works of art. (2,9)

3
OR WEB238 Web Site Design II

COURSE DESCRIPTION:
WEB 238. Web Site Design II (3) (Spring). Intermediate design and production of Web pages for interactive media using Adobe Creative Suite software. Includes Adobe Flash and Adobe Dreamweaver, with integration of Adobe Illustrator and Adobe Photoshop. Application of design principles. This course is cross-listed with ART 238. Prerequisite: ART 130 OR WEB 130. Two lecture. Three lab.

COURSE CONTENT:
1. Client based web site development
2. Web site research and site planning
3. Advanced Adobe Dreamweaver skills
4. Web site formatted for multiple devices
5. Dynamic elements embedded in web sites
6. Website publishing
7. Application of principles and elements of design
8. Traditional, historical or contemporary examples of web site design
9. Critique

LEARNING OUTCOMES:
1. Identify client web site design needs (1)
2. Develop a site plan using research, target audience, and design principles (1,2,7)
3. Formulate solutions to visual problems. (2,3,7)
4. Use Dreamweaver to embed dynamic elements. (3,5)
5. Create content that functions on multiple screen sizes. (3,4)
6. Upload, review and critique a web site (6, 9)
7. Identify, analyze and synthesize principles and elements of design. (2,7)
8. Recognize traditional, historical or contemporary examples of art. (8)
9. Use media specific terminology to critique and evaluate works of art. (2,9)

3
CSA150 HTML: Intro Cncpts and Tech

COURSE DESCRIPTION:
CSA 150. HTML: Introductory Concepts and Techniques (1). Fundamentals of developing Web pages. HTML language and creating Web pages for course work, professional purposes, and personal use. Cross-listed with WEB 150. One lecture.

COURSE CONTENT:
1. Introduction to HTML
2. Overview of the Internet
3. Web Browsers
4. Web Editors
5. HTML tags
6. Bulleted lists
7. Background color
8. Images
9. Printing the HTML file
10. E-mail links
11. Links to other pages
12. Links within a page
13. Wrapping text around images
14. Creating tables

LEARNING OUTCOMES:
1. Explain how HTML is used in web page creation (1,2)
2. Identify all HTML tags and their usage (5,6,7,8)
3. Compose web pages for upload (3,4,10,11)
4. Create and prepare multiple web pages (5-14)

 1
OR WEB150 HTML: Intro Cncpts and Tech

COURSE DESCRIPTION:
WEB 150. HTML: Introductory Concepts and Techniques (1). Fundamentals of developing Web pages. HTML language and creating Web pages for course work, professional purposes, and personal use. Cross-listed with CSA 150. One lecture.

COURSE CONTENT:
1. Introduction to HTML
2. Overview of the Internet
3. Web Browsers
4. Web Editors
5. HTML tags
6. Bulleted lists
7. Background color
8. Images
9. Printing the HTML file
10. E-mail links
11. Links to other pages
12. Links within a page
13. Wrapping text around images
14. Creating tables

LEARNING OUTCOMES:
1. Explain how HTML is used in web page creation (1,2)
2. Identify all HTML tags and their usage (5,6,7,8)
3. Compose web pages for upload (3,4,10,11)
4. Create and prepare multiple web pages (5-14)

 1
SBE207 Internet Mktg for Sm Business

COURSE DESCRIPTION:
SBE 207. Internet Marketing for Small Business (1). Entrepreneurial exploration of Internet marketing opportunities. One lecture.

COURSE CONTENT:
1. Introduction to Internet marketing
2. Developing an Internet marketing plan
3. The online buying process
4. Branding and domain names
5. Internet customer loyalty
6. Best practices Internet marketing strategies
7. Best practice customer service
8. Online customer relationship management
9. Permission and one-to-one marketing

LEARNING OUTCOMES:
1. Define and describe the evolution and basic demographics of Internet business.
2. Conduct an Internet business Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis.
3. Plan and develop and Internet marketing strategy.
4. Describe and evaluate primary customer needs and concerns.
5. Use Internet legal guidelines.
6. Compare and contrast the advantages and disadvantages of various on-line marketing techniques.
7. Employ customer best practices.
8. Apply the principles of an effective Internet customer relations program.
9. Summarize the importance of permission-based Internet marketing.

 1
Workplace Readiness (1 credit)
Choose from Approved List   [see all workplace readiness courses]

Workplace Readiness CoursesX

You may select from the following courses to fulfill the requirements of the
workplace readiness component of this certificate.

CourseTitleHours
BSA100 Workplace Dynamics   1
BSA101 Career Connections   1
IWR = This course meets the requirements of the Intensive Writing/Critical Inquiry awareness area.
ERG = This course meets the requirements of the Ethnic/Race/Gender awareness area.
GIH = This course meets the requirements of the Global/International or Historical awareness area.

Note:  It is always best to discuss educational and career goals with an academic advisor prior to enrolling in any courses.  Learn more about Academic Advising.