Brand - Yavapai College

New rules for use of the YC and department logos, mascot “Ruff” imagery, social media and YouTube channels under the YC brand

Dear YC staff and faculty,

As you know, our brand is not just a logo or a name; it represents the values, mission, and reputation of our organization. Consistency in branding ensures that our message is clear and coherent across all touchpoints. It enables us to establish a strong and recognizable identity in the minds of our potential and current students, partners, and stakeholders.

To achieve the desired branding consistency and integrity, we must ensure the following brand guidelines, specifications, and proper use of our brand assets.

Use of the YC and department logos, mascot “Ruff” imagery, and colors

Under our new YC brand and identity rules, only the official and approved YC and department logos and colors should be used in all and any YC official documentation and communications. This includes print materials, merchandise, emails, presentations, social media, digital content, and all and any other branded YC communications.

Additionally, only Athletics and Student Engagement departments are permitted to use the Mascot “Ruff” imagery in YC official documentation and communications.

Please note that the use of all and any department logo and mascot “Ruff” custom versions (department name placed under the YC logo and department versions of mascot “Ruff”) will no longer be permitted in official YC communications. Moving forward, please place the department name in the title, subtitle or as a signature in your communications. For clarification and guidance, please reach out to Marketing and Communications (amy.fruchter@yc.edu).

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