Marketing and Communications
at Yavapai College

Charged with the overall marketing, promotion and communication for the College, we do this through research, data collection, multiple communication vehicles and by working in partnership with faculty and staff. We offer a range of related services to the YC community, and we're only a phone call (x2349) or email away.

YC President Dr. Penny Wills Fall 2015 report to the community.

Can you afford to go to Yavapai College?

booth backdrop

Marketing has this 8'x10' booth backdrop available for public events, exhibits, fairs, seminars, etc. Call x2349 to reserve it for your event.

"Thank you for taking the time to understand – I really appreciate this about your department these days!" -- Sheila Jarrell, YC registrar

Services include:

  • Assistance with writing and distributing a news release
  • Graphic design and layout for flyers and brochures via the use of a Marketing Request Form (see below)
  • Assistance with requests for still photography (see below)
  • Guidelines and instructions for proper use of the Yavapai College logo
  • A branded toolkit (available through "My Services") to create marketing materials for your program or department

Media Relations

Media requests for information about Yavapai College, its programs or activities should be directed to the marketing and communications department; specifically:

  • Kim Kapin (Marketing & Communications Director), (928) 776-2323;
  • Tim Diesch (Marketing Specialist), (928) 776-2188;
Members of the media seeking staff or faculty interviews, quotes, stories, background information, or questions related to Yavapai College should contact Mike or Kim for help.

    "Thanks, again, for all the hard work you put into getting nursing program exposure." --Mary Brown, Nursing Program Director

    Request a highlight slide or news release for the Yavapai College home page, a brief message for the video boards near the entrance to the Prescott Campus, or an internal message via the in-house TV system

    Please log on to the YC website and go to the online MessageHub page at

    1. If you have permission to submit, your login and password will allow you access to the message hub. If not, contact the Dean or Director of your department to be added to the list for those who are approved to submit messages.
    2. Once you are at the message hub screen, click on the Create a Message link and follow the prompts. Enter information in all the fields and add any special requests or notes that you feel are necessary for distribution.
    3. Please allow adequate time (two to three days) for processing your requests.

    "Tim: You never cease to amaze me. My request hardly leaves my mouth and it is done. Thank you very much, Tim."  --Judy Coonts, Chino Valley Agribusiness

    Can I write my own news release?

    Because this office is responsible for Yavapai College's media relations, contact with the media must be coordinated through the Marketing and Communications Department at YC.

    The department is available to assist you with researching and writing a news release or news item for your program or event. It will help to speed the production of your release if you compile in advance the pertinent information (who, what, where, when, why, and how), along with any publicity photos that you may have.

    While it is possible for you to draft the content of your own news release, it must then be shared with the Marketing & Communications Dept. for review, needed editing, and distribution to the media. This procedure works well because this office has established contacts with journalists and an up-to-date media list to maximize exposure.

    "Great press release. It's very impressive! Thank you."  -- Dr. Penny Wills, YC President

    Request still photography

    Marketing-related still photography can be requested using a photo request form online. Once you've logged in to the website, the form is accessible under the Employee tab --> My Services --> Employee Main Menu, which is where you'll see:

    Photo Request link

    Request videography

    If you'd like to produce a video to promote your program, keep in mind that a 30-second video costs $500-$1,000 to shoot, edit and produce. To get the process started, please fill out a video request form and submit it to Kim Kapin (x2323; in the Marketing Dept. (Prescott Campus, Bldg. 32, Room 100). Some YC videos are online at

    I need a printed brochure, flyer, postcard, etc.

    To initiate a design project, please complete and submit a marketing request form or "MRF" (available after you log in to the YC website via My Services-->Employees-->Marketing Request Form) that details the project specifications and allows the YC graphic designer to schedule and track your job. Priority is given to jobs as per the prioritized, bulleted list below.

    "Amy: The final proof of the trifold is totally fantastic. I cannot wait to show it to our staff and faculty. I really appreciate all the time and effort you put forth on this job."  --Erin Elsner, Public Services Education, PV Campus

    • FTSE-generating publications
    • All published advertising
    • Class schedules
    • Commencement programs
    • General brochures
    • General Catalog
    • Grant proposal charts and graphs
    • Professional Development AMA tabs
    • Program brochures and flyers
    • Registration and marketing campaigns
    • Student handbook/planner
    • Student Recruitment Viewbook

    Have questions? Contact Marketing and Communications at