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About this job sector

This sector includes the planning, managing, and performing marketing activities to reach organizational objectives. The Retail Trade sector comprises establishments engaged in buying and merchandising, e-marketing, management and entrepreneurship, communications and promotion, research and sales. The retailing process is the final step in the distribution of merchandise therefore the final step is organized to sell merchandise in small quantities to the general public. This sector comprises two main types of retailers: store and non-store retailers.

Occupations in this sector include clerks, marketers, sales, order fillers, stock clerks, managers of marketing/sales/promotions, wholesale and retail buyers, supervisors, and customer service representatives.

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Academic pathways for Yavapai College includes the following certificate program: Fast Track Management, and Small Business Development Center (SBDC) Entrepreneur assistance.

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