New rules for use of the YC and department logos, mascot "Ruff" imagery, Social Media and YouTube channels, and ALL IN tagline under the YC brand.

As you know, our brand is not just a logo or a name; it represents the values, mission, and reputation of our organization. Consistency in branding ensures that our message is clear and coherent across all touchpoints. It enables us to establish a strong and recognizable identity in the minds of our potential and current students, partners, and stakeholders.

To achieve the desired branding consistency and integrity, we must ensure the following brand guidelines, specifications, and proper use of our brand assets.

Use of the YC and department logos, mascot “Ruff” imagery, and colors

Under our new YC brand and identity rules, only the official and approved YC and department logos and colors should be used in all and any YC official documentation and communications. This includes print materials, merchandise, emails, presentations, social media, digital content, and all and any other branded YC communications.

Additionally, only Athletics and Student Engagement departments are permitted to use the Mascot “Ruff” imagery in YC official documentation and communications.

Please note that the use of all and any department logo and mascot “Ruff” custom versions (department name placed under the YC logo and department versions of mascot “Ruff”) will no longer be permitted in official YC communications. Moving forward, please place the department name in the title, subtitle or as a signature in your communications.

Transitioning Old Branding Materials

We understand that some of you may still have materials that carry the previous YC branding. Rather than discarding these items, we encourage you to continue using them until your current stock is depleted. This approach ensures we remain resource-conscious and sustainable while transitioning to the new brand guidelines. However, please refrain from ordering new materials with outdated branding.

For assistance in transitioning to the updated branding, email Marketing and Communications.

YC Logos, Colors and Fonts, Zoom Background and PowerPoint Templates, Email Signatures, Campus Letterhead, and ALL IN Message Articulation

To view and download all official and approved YC Logos, YC Colors and Fonts, Zoom Background Templates, PowerPoint Templates, Email Signatures, Campus Letterhead, and examples on how to incorporate the “All In” tagline into our internal and external communications, click the links below.

For clarification and guidance, please reach out via email Marketing and Communications.