Yavapai College

Marketing and Communications

The Marketing and Communications department helps Yavapai College tell a clear, consistent, and compelling story across advertising, media relations, digital content, print, social media, events, and internal communications.

Start here

Need official logos, brand colors, or approved photo assets?

Visit yc.edu/brand Browse YC photos

Services

What we do

Marketing and Communications supports the college as a whole, academic programs, student resources, events, activities, and other YC offerings through coordinated communication channels.

College marketing

Advertising and promotional support for YC programs, services, events, and initiatives across digital, print, direct mail, radio, and social channels.

Communications

News, public information, media relations, and internal communications for the YC community and local and state media outlets.

Brand stewardship

Guidance for official YC logos, colors, visual identity, messaging consistency, and proper use of approved brand assets.

Creative resources

Design, photography resources, web support, event promotion, and campaign materials that align with YC brand standards.

People

Our team

Marketing and Communications includes leadership, communications, design, web, athletics communications, performing arts marketing, and community relations roles.

  • Chris Minnick Executive Director of Marketing & Communications
  • Tim Diesch Director of Communications
  • Inese Hoover Director of Marketing, Jim and Linda Lee Performing Arts Center
  • Amy Fruchter Graphic Designer
  • Mike Grady Marketing Specialist
  • Sarah Townsley Community Relations Coordinator
  • Jerry Zaryczny Web Services

Branding and logos

Use official YC brand assets

The YC brand is more than a logo or name. It represents the values, mission, and reputation of Yavapai College. Consistent branding helps ensure that YC communications are clear, recognizable, and aligned across every audience and platform.

Official YC logos, department identifiers, colors, and brand assets should be used in all YC documentation and communications, including print materials, merchandise, emails, presentations, social media, digital content, and other branded materials.

View official logos and colors

Department logos and custom mascot versions

Department logo variations and custom versions of mascot “Ruff” are no longer permitted in official YC communications. This includes department names placed under the YC logo and department-specific mascot versions.

How to identify your department

Instead of modifying a logo, place the department name in the title, subtitle, body copy, or signature area of the communication.

For clarification or brand guidance, contact Amy Fruchter.

Photos

Use the YC photo library

Photography requests may be submitted for specific needs. For general campus, program, student life, and academic imagery, YC maintains a searchable photo library with downloadable images.

Search YC photos