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Webinars for Small Businesses
The SBDC at Yavapai College offers these powerful on demand pre-recorded webinar videos to all business owners, including self-employed, sole proprietors, and independent contractors. Get immediate access to the webinars by clicking on the ones important to you.
Gain an understanding of your ideal customer and where to find more like them. Learn how to engage them through digital marketing strategies. Session 3 of 3
Begin creating a marketing plan following a simple 5-step process that links to your organization’s bottom line and overall goals. Session 2 of 3
Gain an understanding of marketing’s role in your business, the 6 P’s of Marketing, your positioning in the marketplace, and why your customers choose you over the competition. Session 1 of 3
People appreciate good emails, it can promote positive things, or empowering messages, it can enhance communication to improve brand approval, it is used to engage audiences, and email marketing is still one of the best ways to reach your audience.
Your brand is recognized as your visual identity. It includes your Logo, Colors, Style, Font, and Message tone & values. Learn how to create a brand kit and why this is so important.
Learn how to plan on marketing your business.
Google Ad Words is a great option to grow your business online and improve first-page ranking status. Learn all about how Google works and how this can help your small business.
What small businesses need to know, strategies for success, upcoming trends & insights, and follow up ideas from holidays.
Learn ten steps to starting a business, google & Facebook marketing, and SBDC services & resources.
Learn about the new Google Business Profile, the basics of SEO and why it matters to your business.
Learn about the following social media tools: Google My Business - Claim/Update your business info, Facebook Business Pages - What you need to know, Organic Marketing - Learn how to amplify your reach
Learn how to use 3, free online tools to gain exposure for your local business. This class will cover how to come up in Google search when someone searches for what you have to offer "near me", and increase your Facebook reach despite their algorithm, Leverage User Generated Content — getting your customers to promote for you
In today's digital world, business owners need to create consistent and attractive content for a strong online presence. While we aren't all graphic designers and digital artists, there are tools that can help us strengthen our brand and tell a better story for our business.
You will learn how to: Use Canva's templates and design tools / Create brand-specific digital designs using your own photographs, logo, and color palate / Create consistent messages across all platforms / Design appealing digital media posts in line with your brand and industry
Learn how organizational values can bolster a business through tough times and hard decisions.
Expect to leave this workshop with a set of defined personal/professional values and a readiness to deploy them in your business.
Join as we explore what sustainability means, what local businesses are doing to be more sustainable, and how it can help your business in this changing economy.
You’ll hear from local economic development leaders as well as resource experts.
We will answer these questions: Why does sustainability matter to our local economy and enterprises? What are the common sustainable business practices and what are local businesses doing? What local resources are available to help your business thrive?
This webinar produced in partnership with the Yavapai College SBDC, Sustainability Alliance, City of Sedona, Town of Camp Verde, City of Cottonwood
Intimidated by financial statements? Numbers not your thing? This webinar will help you understand powerful financial concepts in an easy format that will improve both your business and personal finances. Ignorance isn’t bliss when it comes to knowing your numbers--in fact, it can be deadly. Knowledge is power. . . Know Your Numbers and become empowered!
*No prior knowledge of finance or accounting is assumed or necessary. Speaker(s): Greg Kozlowski, accomplished investor and financial consultant and Karen Eads, SBDC consultant and QuickBooks Professional
Hosted by Laura Hamblin, an experienced attorney and HR consultant, this webinar is designed for business owners and managers. It offers practical guidance on employment laws, common management pitfalls, and effective HR practices throughout the employment lifecycle.
In this presentation, there is an error on the slide that addresses minimum wage. The correct 2025 tipped minimum rate for Flagstaff is $16.85, not $16.75 per hour.
Did you know that the state's mandatory paid sick time law covers an Arizona employer with only one part-time employee? Arizona's Fair Wages and Healthy Families Act regulates minimum wage and paid sick time.
The most violated laws by employers are the wage payment and worker classification laws, which have steep penalties. This course will discuss the often-misunderstood issues of exempt/nonexempt, independent contractors, overtime calculations for multiple pay rates or piece rates, payment at termination, proper deductions from pay, and much more. Business owners, bookkeepers, and others involved in paying employees are encouraged to attend.
A review of business financial statements that every owner should know and understand.
By exporting your products and services to the global marketplace, you can develop more market share and grow your business. We will cover the six steps to exporting evaluate if your company is export-ready, learn the mechanics of exporting, conduct market research, create an export business plan, investigate financing options for exporting, and find and develop contacts.
How to decide what's working and what's not in your business.
Learn how to identify fear inside yourself, how to help neutralize its paralyzing effects, and how to retrain your brain to get it working for you.
Learn how to find your price point, understanding and how to reach your target market, what makes you different.
Learn How:
- How Chelsea started her jewelry business
- What challenges she overcame
- Advice for new artists on how to start and grow an art business
- Marketing and social media tips that have led to her success
The seminar will take you step by step through the process of setting up QuickBooks Online and how to efficiently use this bookkeeping software.
Learn to protect you and your business by Jon Haas.
Learn, how to determine the value of your business, reduce your taxes through entity selection, AZ tax credits to reduce your AZ tax owed.
Business Analyst will discuss the 10 quick steps to starting a business in Arizona.
This webinar will provide an overview of: How to use and access the online business plan writing tool LivePlan, why business plans are important, critical considerations including strategy, target market, marketing, and sales, how to create financial projections, and how to set realistic goals.
The seminar will provide you with an overview of QuickBooks, so you have a basic understanding of how it works.
Overview of government contracting on all levels for small business with no knowledge of government contracting.
Event Description: Business analysts will discuss the 10 quick steps to starting a legitimate business in Arizona
Hosted by Yavapai College and funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
