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Webinars for Small Businesses

The SBDC at Yavapai College offers these powerful on demand pre-recorded webinar videos to all business owners, including self-employed, sole proprietors, and independent contractors. Get immediate access to the webinars by clicking on the ones important to you.

Re-Opening Smartly webinars


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Re-Open Smartly with Confidence #1 – The Time is Now

First in the series, this webinar gives an introduction to If-Then thinking and the steps you need to consider as you contemplate re-opening under new guidelines. This covers elements related to ensuring staff and customers feel safe and what measures to consider to evaluate how well you are meeting both staff and customer expectations.

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Meeting Obligations

Re-Open Smartly with Confidence #2: Meeting your obligation

This is the second in the SBDC Webinar series. It provides an overview of Arizona Department of Health Services Recommendations for new safety guidelines businesses need to implement as they plan to re-open. Links to CDC and Yavapai Community Health Services websites as well as industry-specific websites are included. Also included is a Re-Opening Checklist to guide you.

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Re-Open Smartly with Confidence #3: Focus on Customer Expectations

Customer expectations have changed dramatically as a result of the COVID - 19 pandemic. Learn tips and tricks to meet their expectations. We will discuss ways to communicate, and strategies that will provide relief and a sense of security to your staff and your patrons during this time of transition.

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Re-Open Smartly with Confidence #4: Craft the Marketing Message

Positive marketing strategies are critical to boosting consumer confidence. Learn some tips and tricks for your reopening campaign. Learn how to integrate safety and sanitation language and how to focus on solutions in all communications. This webinar is all about putting your best foot forward to reopen and restore your business.

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Re-Open Smartly with Confidence #5: Operational Excellence

This webinar discusses the need to review your business strategy in light of our current circumstances. It includes the importance of developing metrics to track business performance and customer/employee satisfaction.

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Re-Open Smartly with Confidence #6: Cash Flow & Financial Management

How to Cut Costs and Manage Cash Flow will take you through reviewing your expenses and putting together a cash flow forecast that can be used now and in the future.

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Re-Open Smartly with Confidence #7: Bringing Workforce Back

This webinar discusses employer legal obligations for making the job offer to staff that have been furloughed or laid off. In addition, employer guidelines to comply with PPP and employee rights based on federal and state laws are shared.

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Re-Open Smartly with Confidence #8: Future Contingency Planning

Contingency planning for the unexpected. In this webinar you will learn the key areas to consider in making a contingency plan you can use in the event of another crisis.

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Marketing webinars


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Create Great Content Using Canva

In today's digital world, business owners need to create consistent and attractive content for a strong online presence. While we aren't all graphic designers and digital artists, there are tools that can help us strengthen our brand and tell a better story for our business.

You will learn how to: Use Canva's templates and design tools / Create brand-specific digital designs using your own photographs, logo, and color palate / Create consistent messages across all platforms / Design appealing digital media posts in line with your brand and industry

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Marketing with social media

Your online presence goes beyond a website and a Google profile. Social media plays a big part. During this webinar, you will gain insights into which platforms to use based on your ideal customer, and how to create content that attracts engagement.

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Putting it all together

Quick Start Marketing and Selling Concepts

To give business owners and managers an introduction to key principles in Marketing and Sales to help them understand their market and their customers so they can grow their businesses. The key questions is: Why will the customer buy?

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How to Best Use Social Media for Restaurants

Strengthen your brand and your story as a small business.

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Leading with Core Values

Learn how organizational values can bolster a business through tough times and hard decisions.

Expect to leave this workshop with a set of defined personal/professional values and a readiness to deploy them in your business.

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Social Media Marketing: Design, Content & Holiday Readiness

This webinar will focus more on intermediate topics around design and content. This includes how to use third party design tools like Canva, how to take advantage of your phones amazing camera and how to use video (and Instagram Stories).

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Strategies for Success: Best Practices on Using Digital Media for Webinars and Meetings

Human connection and trust Is crucial to successful business. Learn how to repurpose what you know to be and feel more human over video calls, in webinars and more.

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Social Media in a Small Community

Join us to learn how to make social media work for your small business! Social media has the potential to change how you market and engage with your customers, whether you are just beginning on social media and want to learn where to start, or more advanced and want to learn how to take your social media marketing further.

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Strategies for Success

Strategies for Success: Customer Service in a Time of Crisis

Excellent customer service will set your business apart from others. This webinar will focus on basic customer service skills such as communication, enthusiasm, empathy and knowledge and how to train your staff in these critical skills. The webinar will also provide strategies for dealing with conflict and difficult situations.

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Strategies for Success

Strategies for Success: Engaging Your Fan Base About Safety

Join the Sedona Chamber and the Yavapai College SBDC as we share some innovative ways businesses around the US are connecting with customers and fans to serve them in safe and convenient ways. We will also share seven actions you can take to emotionally connect with your customers, fans, and staff based on data from McKinsey & Co.

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Kelly O'Brien

Strategies for Success: Stepping Up Your Marketing Game

The business advisors with Yavapai SBDC will be sharing ideas and resources for you to grow your business. This will be an interactive online session giving you time to work on key decision sheets to create a marketing plan of action.

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Content and Blogging

How to Boost Your Site's Profile with Content and Blogging

When it comes to getting potential customers to your website, few things are as powerful as search engines. In this 1-hour session, we will teach you how to write better blog posts and add content to improve your search engine rankings. Presented by Daniel Hickey, Founder of Hickey Marketing Group

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Business webinars


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Small Business Makeover Bootcamp

First Half Mini Makeover Bootcamp

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10 Steps to Starting your Business

Learn how to start your business in Arizona

Expect to leave this workshop with a set of steps to create your business

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The Importance of an Employee Manual

Having an employee manual is a good business practice. We will go over the main categories you need to address to help keep you from the pitfalls. Specifically, what to include and who to give it to.

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Putting it all together

Navigating the Borrowing Landscape

Do you own a small business that has been unable to obtain financing to operate and grow? In this webinar, learn about different kinds of lenders in the marketplace, types of available financing programs, how borrowing can help you repair and build your small business’s credit, how to prepare your business to borrow, and what to expect when you apply.

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Putting it all together

Operational Excellence: Customer Service as a Differentiating Factor

Learn customer service best practices, whether you're a customer service professional, a manager, or you work with customers in your career. The old Sears motto was "the customer is always right, even if they're wrong."

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Putting it all together

Building a Highly Productive Team

Hear from the experts at the SBDC at Yavapai College on how to cultivate a productive environment for your employees. Learn best practices on how to empower, delegate, motivate, retain and lead your employees to adapt to change within your business.

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Putting it all together

Putting it all Together

Join us as we complete our three part webinar and focus on how to use Instagram Stories, Paid Promotions and Analytics.

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Recreational Marijuana in the Workplace

Prescott employment lawyer, Laura Hamblin, will discuss Arizona’s new recreational marijuana law and its implications for the workplace.

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Outside the box

Hot Business Trends and Markets for 2021

With changing demographics & changing attitudes, consumers are changing. Small businesses need to target new consumer behavior. Learn about the hottest trends!

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Outside the box

Domino Effect of the Minimum Wage Increase

Hosted jointly by the Yavapai College SBDC, SCORE, Laura J. Hamblin, Employment Law Attorney, and the Coconino SBDC, this will be a discussion about the impact the new minimum wage increase can have on small businesses. A particular focus on the domino effect this may have beyond just the salary increase for minimum wage staff.

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USDA Loans with the ACA

This webinar will cover the wide variety of financing, technical services, and other resources available to small and beginning farmers and ranchers in rural communities, including microloans for farmers markets, grocery stores and restaurants, and those using hydroponic, aquaponic, organic and vertical growing methods.

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Paid sick leave

Federal Paid Sick Time and Family Leave Law

This webinar presents a detailed explanation of the Federal Paid Sick Time Leave and the Family Leave policies. Employment Law Attorney Laura Hamblin explains the differences between the two and everything employers need to know so proper guidelines are followed during the pandemic.

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Special COVID-19 Funding from the USDA

The USDA office of Rural Development is making available up to $1 billion in loan guarantees to help rural businesses meet their working capital needs during the coronavirus pandemic. Funding for this program comes from the CARES Act.

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Salad and Beer

Important Update: Series 6 & 7 Licensed Bar Owners

If you can convert your bar to serving food as well as drinks, you can be issued a county food establishment permit. Join the Yavapai College SBDC and Yavapai County Environmental Health to learn what you must do in order to re-open providing food service.

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