Classes and Workshops

Yavapai College continues to be committed to economic and workforce development and is reviewing our current business workshop/training offerings. Our goal is to provide relevant content, course delivery, and subject matter.  With this goal in mind, we would like to get input directly from our community businesses regarding what training options would best meet their needs. 

Below is a survey link asking 5 quick questions regarding business challenges, best training time, and delivery.

   
Business Survey - http://bit.ly/WorkshopOfferings

For more information on classes and workshops, please call the Yavapai College SBDC at (928) 717-7232.

Please note: Classes are subject to cancellation if enrollment minimums are not met. 

Your Complete Guide to Web Page Optimization

November 20, 2019 - 4:30pm to 6:00pm

Location: Yavapai College Verde Valley Campus, Building G-107

Workshop Fee: $25.00

Search engine optimization (SEO) is the process of optimizing a web asset (like a page on your website) with the goal of attracting targeted web traffic. Web page optimization is the practice of identifying keywords to target and then customizing your web page’s content to fit those search terms.

This class will teach you how to SEO any web page. Get step by step instruction on SEO page optimization.

You’ll take away:

• Understanding of how to complete web page optimization

• A fully optimized page on your site

• Screen captured video of an example to reference as needed

• A PDF tutorial on web page SEO

• Bring Your Own Laptop

Presented by: Katherine Sirimarco

Register Here

The Power of Tiny Marketing

December 5, 2019 - 8:00am to 9:30am

Location: Yavapai College Prescott Valley Center, Room 214

Workshop Fee: No Charge

We will explore:

• • Your ideal customer defined by problem or challenge
  • Specific marketing channels to attract clients
  • Using tiny marketing actions daily to get more business
  • Creating a plan to track your progress and see results!

Presented by: Jeri Denniston/Karen Eads

How to do Keyword Research for Your Website

December 10, 2019 -4:30pm to 6:30apm

Location: Yavapai College Verde Valley Campus, Building G-104

Workshop Fee: $25

Search engine optimization (SEO) is the process of optimizing a web asset (like your website) with the goal of attracting targeted web traffic. Keywords are search phrases that people type into search engines like Google or Bing. Keyword research is the process of uncovering exactly what people are typing in to search engines. They might be looking for a specific product or service. Or they could be trying to solve a problem.

This class will teach you how to find the keywords that will attract the visitors you want to your website. Get step by step instruction on how to research keywords, how to organize them and finally, how to use them.

You’ll take away:

• Solid knowledge of how to do keyword research

• A plan to research keywords for different topics

• Screen captured video of an example to reference as needed

• A step by step PDF guide to using keywords

• Bring a laptop

Presented by: Katherine Sirimarco

Register Here

Strategies for Success: Juggling the Roles of Owning a Small Business

December 11, 2019 - 8:00am to 9:30am

Location: Sound Bites Grill, 101 N State Route 89A, Suite F29, Sedona, AZ 86336

Workshop Fee: No Charge

Are you wearing too many hats as a small business owner? It can be incredibly overwhelming to manage your own marketing, sales, bookkeeping and accounting, all while providing exceptional customer service. This leads to burn-out and inefficiencies in your business.

You'll learn how to:

• Prioritize tasks to positively impact your bottom line
• Delegate tasks that keep you focused on what you do best
• Define powerful action steps to reach your long term goals
• Create scalability strategies to help move your business forward
•  

Presented by: Jeri Denniston/Ruth Ellen Elinsksi

Affordable Short Term Financing for Your Business Lunch N' Learn

December 12, 2019 - 11:00am to 1:00pm

Location: Yavapai College Prescott Valley Center, Room 214

Workshop Fee: No Charge

• What is Accounts Receivables Financing (Factoring)?
• Types of Factoring (Recourse vs. Non-Recourse).
• How Factoring differs from traditional bank financing.
• Benefits of Factoring for Businesses.
• How does Factoring work and what are the costs?
• What Factoring isn’t.
• How to get the most out of a Factoring relationship.

Presented by: Nate Miller

Lunch Sponsor: National Bank of Arizona

Register Here

Social Media Workshop for Business Owners

February 12, 2020 — 4:00pm to 6:00pm

Location:  Yavapai College Prescott Valley Center, Room 214

Workshop Fee: No Charge

What social media site(s) should you use? Where are you most likely to find your ideal customers? How do you define year ideal customer? Learn about the top 10 social media platforms and who uses them so you can make informed decisions about which one is right for you.

Presented by: Jeri Denniston

Register Here

Strategies for Success: Social Media – What Small Businesses Need to Know

February 12, 2020 — 8:00am to 9:30am

Location: Sound Bites Grill, 101 N State Route 89A, Suite F29, Sedona, AZ 86336

Workshop Fee: No Charge

Presented by: Yavapai College SBDC

Register Here

Strategies for Success: Five Tips to Make Your Restaurant Promotion Appetizing

June 10, 2020 — 8:00am to 9:30am

Location: Sound Bites Grill, 101 N State Route 89A, Suite F29, Sedona, AZ 86336

Workshop Fee: No Charge

Presented by: Yavapai College SBDC

Register Here