Workshops and Seminars
Marketing Your Business 3-Part Webinar Series Session 1 - The 6 P’s of Marketing
Date/Time: October 11, 2023 10:00 - 11:00 AM
Location: Online
Event Description: Gain an understanding of marketing’s role in your business, your positioning in the marketplace, and why your customers choose you over the competition.
Co-Host: Maricopa SBDC
Marketing Your Business 3-Part Webinar Series Session 2 Planning is a 4-Letter Word
Date/Time: October 18, 2023 10:00 - 11:00 AM
Location: Online
Event Description: Begin creating a marketing plan following a simple 5-step process that links to your organization’s bottom line and overall goals.
Co-Host: Maricopa SBDC
Marketing Your Business 3-Part Webinar Series Session 3 Understanding Your Target Market
Date/Time: October 25, 2023 10:00 - 11:00 AM
Location: Online
Event Description: Gain an understanding of your ideal customer and where to find more like them. Learn how to engage them through digital marketing strategies.
Co-Host: Maricopa SBDC
Strategies for Success: Marketing to Boost Winter Business
Date/Time: Tuesday, November 7, 2023@ 8:30 AM - 10:00 AM
Location: Courtyard by Marriott Sedona, 4105 State Route 89A Sedona, AZ
Event Description: Join the Sedona Chamber for Strategies for Success: Marketing to Boost Winter Business mini-trade show event! Hear from local marketing experts on easy ways to boost your business through marketing.
- Cadigan Marketing
- KNAU, Arizona Public Radio
- Sedona NOW TV
- Stone Canyon Media
- Verde Valley Newspapers
- More Marketing Specialists to come...
After the presentations, there will be time for one-on-one connections with local marketing specialists.
Sponsor: Sedona Chamber thanks our event sponsor APS
Know Your Numbers - Key financial statements you need to understand
Date/Time: Wednesday, November 8th, 2023 - 10:00 AM - 11:00 AM
Location: Online Only
Event Description: A review of business financial statements that every owner should know and understand.
Training will include:
- Profit & Loss
- Balance Sheet
- Cash Flow
- Other performance reports will also be discussed.
Presented by: Karen Eads, Certified Business Analyst, Yavapai College SBDC
Employment Laws from Hiring to Firing
Date/Time: November 15th, 2023 - 10:00 AM - 12:00 PM
Location: In person at Yavapai College Prescott Campus, 1100 E. Sheldon St. Building 3 Room 119
Event Description: This two-hour course is designed for business owners and managers, but it should be informative for anyone who attends. Employment laws, common management mistakes, potential legal land mines, and effective human resources practices, will be highlighted for each stage of the employment process:
Training will include:
- Recruiting People
- Hiring People
- Paying People
- Managing People
- Dismissing People
Excellent reference tools will also be provided.
Workshop Fee: $20