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Classes and Workshops

Workshops and seminars are designed for the busy entrepreneur! Most classes are held in the evening and condensed into single sessions — just choose the date that works best for you.

For more information on classes and workshops, please call the Yavapai College SBDC at (928) 717-7232.

Please note: Classes are subject to cancellation if enrollment minimums are not met. 

 


lightbulbStrategies for Success: Engaging Your Fan Base About Safety

When: Wednesday, October 7 at 8:00am
Location: Online

Workshop Fee: No Charge

Presented by: Jeri Denniston, YCSBDC Director and Ruth Ellen Elinski, YCSBDC Business Analyst

Co-Sponsor: Sedona Chamber of Commerce & Tourism Bureau

Join the Sedona Chamber and the Yavapai College SBDC as we share some innovative ways businesses around the US are connecting with customers and fans to serve them in safe and convenient ways. We will also share seven actions you can take to emotionally connect with your customers, fans, and staff based on data from McKinsey & Co.

Event Flyer

Register Here

Please note, your registration is not complete until you you click on the Zoom link provided at the end of the registration process. This will confirm your enrollment and you will receive the Zoom link for the webinar. Thank you.


lightbulbDomino Effect of the Minimum Wage Increase

When: Tuesday, October 13 at 11:00am
Location: Online

Workshop Fee: No Charge

Hosted jointly by the Yavapai College SBDC. SCORE, Laura J. Hamblin, Employment Law Attorney, and the Coconino SBDC, this will be an interactive discussion about the impact the new minimum wage increase can have on small businesses. A particular focus of the discussion will be on the domino effect this may have beyond just the salary increase for minimum wage staff. Issues that come into play are wage compression, employment tax increases, vacation and health care costs, and family leave costs, as well as budgeting for the next three years. Deeper dives into planning and budgeting will follow in subsequent conversations.

Here are two initial discussion questions to consider beforehand:
• What are the changes you will make from a budget/financial standpoint?
• Do you have additional thoughts or consideration on the upcoming change given the existing impacts of COVID on your business?

Event Flyer

Register Here

Please note, your registration is not complete until you you click on the Zoom link provided at the end of the registration process. This will confirm your enrollment and you will receive the Zoom link for the webinar. Thank you.


lightbulbGrow with Google: Make Your Website Work For You

When: Thursday, November 5 at 9:00am
Location: Online

Workshop Fee: No Charge

Presented by: Israel Serna, Grow with Google 

Create a search-friendly website that drives user action.

We'll discuss:

  • Goal Oriented: How will your business grow?
  • Organized: Is your site easy to navigate?
  • Useful: Does your site give useful content?
  • Functional: Does your site do useful things?
  • Intuitive: Is it easy to use on all devices?
  • Search-friendly: Can search engines find your site?

Event Flyer

Register Here

Please note, your registration is not complete until you you click on the GoTo Meeting link provided at the end of the registration process. This will confirm your enrollment and you will receive the GoTo Meeting link for the webinar. Thank you.


lightbulbStrategies for Success: Best Practices on Using Digital Media for Webinars and Meetings

When: Wednesday, December 2 at 8:0am
Location: Online

Workshop Fee: No Charge

Presented by: Charles Matheus

Co-Sponsor: Sedona Chamber of Commerce & Tourism Bureau

Join the Sedona Chamber and the Yavapai College SBDC for this valuable workshop! Human connection and trust is crucial to successful business. Unfortunately, many small businesses and individuals struggle to connect to customers, leads, and the public over video calls.

In this online workshop, Charles Matheus will demonstrate how you can repurpose what you already know in order to be and feel more human over video calls, in webinars, etc. Just because we’re apart, we don’t need to feel separate!

Event Flyer

Register Here

Please note, your registration is not complete until you you click on the Zoom link provided at the end of the registration process. This will confirm your enrollment and you will receive the Zoom link for the webinar. Thank you.


lightbulbLeading with Core Values

When: Wednesday, December 9 at 9:00am
Location: Online

Workshop Fee: No Charge

Presented by: Charles Matheus

In this workshop I guide participants through discovery of their own personal values and how to integrate those into organization values. With some relevant stories, I show how organizational values can bolster a business through tough time and hard decisions. I provide ways to use these values to reduce personal stress, build employee loyalty, and draw customers to you.

Expect to leave this workshop with a set of defined personal/professional values and a readiness to deploy them in your business.

Event Flyer

Register Here

Please note, your registration is not complete until you you click on the Zoom link provided at the end of the registration process. This will confirm your enrollment and you will receive the Zoom link for the webinar. Thank you.